“Blogging? That takes a lot of time, doesn’t it?” “I don’t want to write, I want to sell”. “I don’t know what to write about”. A number of frequently heard, and first sight also logical doubts that many companies have when they are advised to start blogging on their own website. Yes, it takes time, but if we weigh the pros and cons, the penny falls on the side of blogging.
A blog on your own website offers real added value and will pay for itself in the longer term. And precisely because every website has a blog these days, you stand out negatively if you don’t have a blog.
Read on for the five reasons to start blogging.
Websites are too often static sources of information. When developing a website, we think about the information that should be on the website. Once the website is live, often not much is added to the site, or the information is not adjusted to the moment. In fact, websites then become a kind of books that, once on the shelf, only get dusty.
Read also: Best Tips to Buy and Sell Business Online
On the contrary, the internet offers all the possibilities to easily adjust and supplement content. Moreover, regularly adding “fresh information” is highly appreciated by search engines, so you will attract extra visitors to your website. More on that later.
The management system behind a blog (often WordPress) is fully equipped to easily add texts. With the push of a button, the texts are online in the desired house style. We can actually say: if you can handle a word processor, you can post a blog.
“What should I write?” is a frequently asked question. That question is actually quite simple to answer: share your expertise. Show that you are aware of the latest developments in your industry. When a customer visits you face-to-face, you (often unconsciously) let it be known that you know what you are talking about.
You know your product/service and you know what is going on. With a blog on your website, you get a medium to show your expertise online. This way you inspire confidence in your customer and in many cases you convince potential customers to take action (contact us/make a purchase).
A blog is accessible and often informal. Because you share information and you can quickly communicate what is happening within your industry and company, your company becomes more transparent and more human. Because you make a personal sound with a blog, this contributes to the development or maintenance of the relationship with your customer.
Search engines attach great importance to relevant information, information that is up-to-date, and information that is unique. A blog is a medium for posting relevant, up-to-date, and unique information. Moreover, every blog page within your website is an extra opportunity for visitors to land on.
If you fill this in properly with relevant information, the number of visitors via Google, for example, can increase considerably. But it also gives you extra options within your own website. Where you can’t put that much information on a product or category page in a webshop, for example, while you still have a lot to say about the products, you can refer to a blog article at such a time.
If a blog is set up properly, there is a good chance that part of the extra visitors will also become customers. Although the focus of a blog should mainly be on sharing interesting information and thus showcasing expertise, a visitor who reads your blog can also immediately turn into a customer.
By strategically interweaving commercial information in your blogs, you make the reader enthusiastic about your products or services. You then send your visitors to your product range at the right time.
How do you do that? A simple example is a clothing store. For example, by writing a blog about the latest trends for the upcoming season, you have the option to link to the related products in your range when describing each trend. Is a “red hooded jacket” totally the thing this season? Then refer to the red jackets in your range with a link or image.
The trick is to find a good balance between sharing interesting information and commercial information. In any case, make sure that your blog is always relevant to your visitor.
Tip: Make sure there is a relevant match between the search query and the subject of the page
As you saw in the last example, it is possible to refer to your product range in a smart way. When choosing a topic for your blog, always take into account the search intent of your customer.
When someone searches for a ”Magento development service”, they want to see a page with Magento development. When someone searches for “what to look for when hiring a Magento developer”, they are looking for information. So match your keywords with the type of page.
You link keywords that are aimed at purchase to category and product pages. For informative searches, write a blog article. Also, see which results can already be found for your chosen topic. From this, you can also determine with which subject you can score for which type of content.
It takes time to write a good blog post, but this investment is well worth it. And if you write a top article, it is also interesting for others to link to it. This in turn provides extra authority for your website (win-win).
Outsourcing blogging completely is tricky. Someone else never has as much knowledge of a certain industry or market as you do yourself. What we do with many customers is enter into a partnership. The customer shares with us the latest information in his or her industry or only provides raw text. We then pour that into an easily readable and relevant blog that captivates visitors and also meets the right SEO settings so that it can be easily found in Google.
About the Author:
Rakesh Donga is the CEO of MagentoBrain, MagentoBrain is a Magento eCommerce development agency. Its services include but are not limited to Web development, WordPress development, Shopify development, Web design, & SEO Services.